P&G Partner with LauraLynn to Build Ireland’s Second Children’s Hospice

22 Aug

Proud Sponsor of Mums, P&G, aims to give ‘Precious Moments’ to those who need them most

Ireland’s only children’s hospice LauraLynn House has announced a major new partnership with Procter & Gamble (P&G) in a nationwide ‘Precious Moments’ campaign to raise money to build the country’s second children’s hospice, giving families who have children living with life-limiting conditions better choice of access to their services.

LauraLynn provides respite and end of life care in a home-away-from-home setting where children can be surrounded by their friends and family in a comfortable environment, affirming the dignity of life. Fundraising for LauraLynn began in 2001 following an enormous personal tragedy in the lives of Jane and Brendan McKenna which saw them lose both their daughters, Laura and Lynn, in the space of two years.

P&G, the company behind some of the world’s best known brands, including Ariel, Pantene, Gillette, Pampers and Olay, and the now famous “Proud Sponsor of Mums” Olympic campaign , has joined LauraLynn in a ‘Precious Moments’ campaign to help fundraise for a second hospice which will give families across the country a better choice of access.

P&G will support the campaign with strong marketing support (including TV sponsorship and media relations), nationwide retailer campaigns and a financial donation to help drive the campaign. Beyond this specific campaign, P&G will work with LauraLynn to build awareness of the charity, assist in fundraising and help them to build a sustainable future for their work.

In 2007, LauraLaynn partnered with the Children’s Sushine Home to together make LauraLynn House a reality. In Ireland there are over 1,400 children living with life-limiting conditions and only one children’s hospice in comparison to 87 adult hospices. This new partnership’s overall aim is to see Ireland’s second children’s hospice come to fruition.

Speaking about P&G’s decision to support LauraLynn, Jane McKenna said,

“Families travel to LauraLynn from every corner of Ireland and we want to ensure that all children who need this vital help, can access it by providing a second hospice. Nothing can ease the pain of losing a child, I know this firsthand, but the right care can give quality to a child’s life, however short. My daughter Laura sadly passed away in hospital but my other daughter Lynn died peacefully at home, some families don’t have this option and this is where LauraLynn House can bring some comfort. We are delighted that a global company like P&G has come on board to support us and we look forward to working with them.”

Speaking about the partnership, David Cotter, P&G Ireland Country Manager said,

“Working with mums and making products that help her in small and meaningful ways is at the heart of what P&G does. We understand that a child’s health, wellbeing, safety and happiness are paramount in the heart and mind of their mums and we hope our support to LauraLynn will help make a difference to mum’s and families going through the trauma of having a child with a life limiting condition.”

A new community has been set up by P&G and LauraLynn at www.lauralynnspreciousmoments.ie. Both are calling on everyone nationwide to join this community and show their support.

– Ends –

further information or interview opportunities please contact:

Astrid Brennan


01-6188475 or 086-2154883



Notes to Editors

About Procter & Gamble in the UK and Ireland         

P&G serves approximately 4.6 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Ariel®, Always®,  Pantene®, Mach3®, Fairy®, Lenor®, Iams®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®.

The P&G community includes operations in approximately 75 countries worldwide.  Please visit www.uk.pg.com for the latest news and in-depth information about P&G and its brands.

P&G is committed to improving life for children in need throughout the world and each year improves life for more than 50 million children in need via our global cause, Live, Learn and Thrive.

Press Release – 22nd August 2012

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